Last year, Ipsos Reid, on behalf of World Vision*, surveyed Canadians, asking them what they wanted to receive for the holiday gift giving season. Eighty-four percent said they would prefer a gift that helped others instead of a material present during the holidays.
Results like these prove that alternative gift giving appeals to Canadians! Are you making it easy for your champions and donors to support your cause instead of buying traditional gifts this year? Inspire your web site visitors to be creative and thoughtful with their gift giving by letting them know exactly how your organization can help them give alternative gifts.
You are probably already reminding your donors that tribute giving and holiday cards are meaningful ways to remember and honour loved ones. Help them explore new ways to be philanthropic during the holidays by suggesting online donations to your charity in lieu of hostess gifts at dinner parties, instead of Secret Santa gifts at work, or as a special way for families who are separated by distance to work together towards a goal.
The Artez solution’s personal event fundraising templates are great ways to turn your supporters into fundraisers. Registrants can sign-up to create a personal web page with customized photos, messages or videos along with the option to email their contacts.
It only takes a bit of creativity to imagine all the ways your donors can use their personal web pages to reach friends, family and coworkers who would love to support your cause in lieu of buying the same typical gifts year after year.
Check out an example of a holiday-party-turned-fundraiser: The Daily Planet Newsroom Holiday Party!
Thanks to the web, being charitable at work is now personalized, easier, faster, and fun!
Now’s the time when your donors are thinking about ways to give. So reach that 80% of your audience who would rather give a meaningful gift than a traditional present by telling them what your charity can do online to support alternative gift giving.
* World Vision Ipsos Reid Poll, 2007
